There's a little coverage of Blue Cross firing their first shot at health reform--of the type Blue Cross probably didn't want.
Bill Bradley at New West Notes is dismissive of the ads, and agrees with my assessment not only is the energy analogy wrong, but that the ads may backfire for Blue Cross.
Mike Zapler at the San Jose Mercury News points out the ads were made by the same firm behind the "Harry and Louise" ads of the early 90s. He also reports on the Governor's reaction.
with a background as a consumer advocate and community organizer on many issues, including health issues for the last ten years in California and New Jersey.
