- Product Portfolio
- Qualified Health Plan Selection and Management
- Employer Choices
- Marketing Strategies
- Benefits Administration
- Operational Design
Many of these decisions must be made beginning in June.
John Grgurina, of San Francisco Health Plan, and formerly of PacAdvantage, California’s previous small business exchange, spoke both from the plan perspective, and from the PacAdvantage perspective. He provided a number of “lessons learned”. He emphasized the importance of highlighting the benefits of the Exchange, including tax credits, to the three major participants: plans, brokers, and small employers. He also warned of overestimating the leverage the Exchange would have with insurers.
John Arensmeyer, from Small Business Majority, presented the small employer perspective. Based on research that Small Business Majority has conducted, Arensmeyer recommended that the SHOP emphasize choice, customer service, and conduct thorough outreach.
Reacting to the panelists were Roxanna Bautista from the Asian & Pacific Islander American Health Forum, who spoke of the challenges faced by individuals who were self-employed and mixed-status families; and a representative of brokers and agents, who emphasized their role in facilitating coverage for small businesses.